David's tea
Reshaping the personality of summer teas
challenge
We revisited the packaging for David’s Tea summer teas to make them stand out while retaining the brand’s key elements—like the coloured round shape and typeface—, which had become signatures of David’s Tea. Brought together under a common theme called Miami, the three summer tea categories—well-being, cocktail, and tropical—had to share a family resemblance while standing out from each other on the shelves. The package collection shared a graphics framework that was both modern and colourful, suggesting the summertime and a Miami-style wild side, while each box displayed unique motifs and colours to clearly identify the various flavours. The same went for boxes in the Me to We collection—created through a partnership with the international charitable movement of the same name—, for which each purchase provided two weeks of clean water to an individual in a developing community in Kenya.
impact
A refreshing collection, with a distinguishing and attractive personality.
Merci
Merci
team
Agency: La Famille . Brand Strategy: Marie-Ève Caron, La Famille . Art Direction: Nicolas Boissy
Portfolio Photos: Vickie Rousseau
