The Brief
To develop a digital activation programme that will build equity for AFF Suzuki Cup as the #1 Asian Football Event of the Year
Problem
The power of a nation’s supporters cheering on its football team as one collective is an electrifying experience
But the moments available for people to support their national team in a live match are short-lived and limited
Opportunity
Widen AFF’s reach and deepen engagement by creating additional opportunities for the audience to show their support
The Idea
ONECHEER
A web-based app experience hosted on the AFF Suzuki Cup website
Crowdsource fans’ voices in order to create a mega cheer chorus for each local market’s national team
Fans can view sample videos of their country's football cheer
