BRAND PURPOSE :
Dairy consumption is KEY for a traditional home in Pakistan however with growing trend towards health and fitness, its getting more embedded in daily routine. Such awareness provides opportunity for NESTLÉ to build on its STRENGTH of TRUSTED brand and bring offerings which are TRENDY yet HEALTHY for 8-12 years old kids.
TARGET :
Our core target was to create unparalleled fun-filled moments everyday for kids who tend to eat a lot (junk food) out of boredom, and their mothers want them to eat something that provide their kids nutritious recharge to keep them active for non-stop fun and they should never be bored again.
BRAND PROPOSITION :
The most delicious blend of fruit and yogurt - is here to take boredom down because it’s the only snack packed with rich taste, flavor and loads of fun.
Creative Agency: Ogilvy & Mather Pakistan
Project: Nestle Nido Fruit Yougurt
