FEN 24 Promotional campaign
FEN (Fight Exclusive Night) is Polish MMA (Mixed Martial Arts) fighting federation.
This edition's key visual was heavily inspired by neon lights and a busy nightlife of Warsaw, capital of Poland. We did our best to create wide range of promotional mixed media content reflecting this style and matching the key visual.
During the production of the main trailer we produced additional photographic content, that was later used in campaign promoting the event itself and release of the official trailer.
On the sample schedule you can see a part of the campaign, starting with release of the Press Package, followed by series of trailer inspired photography, and ending on the release of the official trailer.
All photographic content was shot during the production of the trailers, allowing us to minimise the production costs and providing efficient workflow during production of this complex project.
SUPPORTING TRAILERS
In addition to the official trailer promoting the event, we created series of 8 additional trailers showcasing fighters line up. Videos were used for promotion in online media creating buzz around every of the fights.
PRESS PACKAGE
HEAD SHOTS
MAIN EVENT COVERAGE
BEHIND THE SCENES
