Taste the Feeling of Summer
Video / Social Content / On-ground Activation
We created two pieces of online video content for Coca-Cola’s takeover of “Laboracay”, the Philippines’ equivalent of spring break.
The first was a montage of clips from the activation where Coke launched the Coca-Cola ice bottles and prepared activities for Filipino teens to enjoy.
The second piece of video was a collaboration with a popular teen influencer using his personal Snapchat account. This was Coca-Cola's first foray into the social media platform, which had only recently launched at the time of the campaign. Throughout the day the influencer would post snaps of how he and his girlfriend engaged in various activities in the beach while enjoying their Coca-Cola ice bottles.
