Ryan Worcester's profile

Old El Paso Rebrand (Student Project)

Ryan Worcester
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A 3rd year university brief in which we were tasked to take a market-leading brand and discard all of their guidelines, research their heritage and history, and then to reimagine the brand in a new and exciting way.

My rebrand for Old El Paso's meal kits and jars. Using aged hand-painted wood, the redesign communicates the authentic and traditional Tex-Mex flavours from the 1800's.

Pages are taken from my final year university portfolio.
old el paso Rebrand Mexican Food Packaging spicy Meal Kits mexican packaging mexican brand
old el paso Rebrand Mexican Food Packaging spicy Meal Kits mexican packaging mexican brand
old el paso Rebrand Mexican Food Packaging spicy Meal Kits mexican packaging mexican brand
old el paso Rebrand Mexican Food Packaging spicy Meal Kits mexican packaging mexican brand
old el paso Rebrand Mexican Food Packaging spicy Meal Kits mexican packaging mexican brand
old el paso Rebrand Mexican Food Packaging spicy Meal Kits mexican packaging mexican brand
old el paso Rebrand Mexican Food Packaging spicy Meal Kits mexican packaging mexican brand
Old El Paso Rebrand (Student Project)
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Ryan Worcester's profile
Baldock, United Kingdom

Old El Paso Rebrand (Student Project)

A 3rd year university brief in which we were tasked to take a market-leading brand and discard all of their guidelines, research their heritage a Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives