A 3rd year university brief in which we were tasked to take a market-leading brand and discard all of their guidelines, research their heritage and history, and then to reimagine the brand in a new and exciting way.
My rebrand for Old El Paso's meal kits and jars. Using aged hand-painted wood, the redesign communicates the authentic and traditional Tex-Mex flavours from the 1800's.
Pages are taken from my final year university portfolio.