Heather Johnson's profile

Informing America Mini-site

Informing America Mini-site
The goal of the Inform America campaign is to inform and educate the population about important issues or topics that is broadly unknown or misunderstood. The topic that chose is Kundalini Yoga, which is a lesser known type of yoga. The target audience for it is women in their 20s-40s who are mothers and are looking for a way to stay fit and strengthen their mental and spiritual areas of life. 

This is a mini-site's purpose is to give fundamental knowledge to the user so that they can go to a class and understand what is going on. The information is basic and simple to increase their understanding and curiosity. Informed and intrigued the user will hopefully chose to visit a live class or participate with an online video.

Here is the live prototype:
Informing America Mini-site
Published:

Informing America Mini-site

Published: