Christmas 2012 Product Catalogue Front Cover - A journey through a Beales Christmas home
Introductory page spread showcasing contents with large 'button' style page notifications of highlight sections.
Inside spread using contrast of product photography and large lifestyle shots to create visual association.
Inside spread highlighting 'Buyer's pick' products.
Reverse spread highlighting excusive Loyalty member offers and vouchers
The Beales 36pp Christmas Catalogue was produced to advertise the Christmas products and offers available in store and online. The A5 magazine utilised themed photography and was organised in a way that represented a walk through of a Christmas home.
The idea was that customers would be able to create associations between how the products advertised could be put together to enhance their Christmas experience in their own homes. Running footers were included on each page to advertise beales.co.uk website to customers as well as other useful information such as the Beales Click and Collect service.
Buyer’s Picks and handy tips such as ‘How to dress the perfect tree’ were also included to increase the reader’s experience and give them more than just pages of product advertising. The Beales Loyalty scheme included vouchers on the back page to entice customers in to the store as well as be used as a method to track success of the magazine.
