Inside the Cutthroat Combination of Plastic Surgery and Social Media
"In South Florida, an area known for its high volume of successful and botched plastic surgeries, social media has brought a whole new level of craziness to the industry.
Plastic surgeons are blogging, posting on Instagram, and creating stories for Snapchat that often show real patients undergoing procedures in real time. These South Florida surgeons - who practice under a variety of titles - are exposing each other’s mistakes, battling negative patient reviews, swiping each other’s before and after photos and pushing the line between appropriate and vulgar.
"We live in the wild west when it comes to aesthetics and treatments," said Dr. Adam Rubinstein, an Aventura plastic surgeon. "It’s hard for people who are not in the business to make sense of it."
When it comes to plastic surgery, social media use is at an all-time high, with photos of pouty lips, big butts and flat tummies dominating Instagram posts. About 70 percent of board-certified surgeons maintain an active professional social media account, according to an 2018 survey of members of the American Society for Aesthetic Plastic Surgery. While doctors are building followings and luring patients, some also are fending off lawsuits and navigating the thorny digital frontier between promotion and misuse." - Cindy Krischer Goodman, Sun Sentinel (TNS)
