This fictional marketing campaign was inspired by children playing at the playground and aimed at their parents. The child swinging ad brings in the first focus of the campaign. The advertisement is the moment before an accident, when gravity is not in a child’s favor.

     The second focus of the campaign is the cushion matt at the bottom of a slide for those hard landings. When a child lands, the cushion with the Band-Aid ad at the bottom will not only soften the blow of the landing, but it will also help prevent further physical injuries.

In the end, there are always going to be times that an injury can not be prevented or predicted. During the final focus of the campaign, volunteers will handout helpful samples to remind parents that Band Aid will be available to protect those cuts and scratches.