Signs like these were scattered throughout Comic Con, encouraging users to use their QR readers and learn more about the company and to visit our booth. All used well known phrases from the geek culture (of which I am fluent), to promote participation. Signs had various phrases, including: "Warning: Graphics Content", "David Bowie & Jennifer Connelly not included", "Best. QR Code. Ever.", "Strange Things Are Afoot At That Thingy Above", "Blue Valkyrie Is About To Be Created", "One Code To Rule Them All", and "All Your Graphic Are Belong To Us".