Create a TV spot for the global launch of Square Enix’s new open-world video game “Sleeping Dogs” that brings to life the game’s USP of an undercover protagonist infiltrating the Hong Kong Triads, as well as the game’s three pillars: environmental takedowns, advanced gunplay and next generation driving.

 

 

Highlight the game’s unique playing experience by juxtaposing the way a typical Hong Kong police officer has to operate and with how an undercover cop operates. And of course, pay it off with our tag line: “Undercover the rules are different.”