Sometimes as a copywriter you have to make a kitchen appliance sound cool. Bosch products are amazing, but we don't typically think "cool" when we think of a dishwasher. (Unless you're fancy.)
What's cool? Cars are cool. German engineering is cool. So German cars must be SUPER cool.
At Soda & Tonic Advertising, I created the concept and wrote the Bosch campaign headline: "Fine German engineering you park in the kitchen." This line/concept became the core of an international, integrated campaign, which included TV, print advertising, collateral, web and social media.
BOSCH CAMPAIGN & COPY CONCEPT
