Bank of Montreal:
Air Miles Mastercard Station Wrap
Ask
Drive awareness of and get people to sign up for the BMO Gold Air Miles Mastercard at Bloor and Dundas TTC stations.
Answer
We completely took over Bloor and Dundas stations with contextual ads that communicated a special offer enrollment offer to busy commuters.
Agency
Name: Cossette Toronto
Copywriter: Adam Kolubinski
Art Director: Selina Wong
Creative Director: Daniel Vendramin
Wall graphic - Dundas station
Staircase graphic - Dundas station
Stairwell graphic - Bloor station
Backlight graphic - Bloor station
