Bank of Montreal:
Smart Steps Takeover
Ask
Create awareness online to the launch of BMO Smart Steps for Investing.
Answer
A one-day takeover of NationalPost.ca where people leave ad unitls, climb down fake content, and walk into the BMO "Blue Room" to get the investment answers they're looking for.
Agency
Name: Cossette Toronto
Copywriter: Adam Kolubinski
Art Director: Jesse Pearson
Creative Director: Phil Khosid
Demo video
