Cups – “Soccer”

For Gatorade, hydration is the number one consideration

when you want to perform at your best in every physical activity

or sports that you choose.

I showed water cups sculpted / formed resembling athletes in different sports

but in dehydrated state, showing that drinking water to rehydrate is not enough

to replenish lost fluids due to sweat during sports activities.

The series ad was recognized locally and entered

at international advertising award shows.

Scope of work - Idea, Photography, Art Direction, Digital Art