The Jacksonville Jaguars Brand Guidelines were redone to create a standard for all assets in terms of usage, color, and fonts. It now includes the Jaguars entities as well as a solidified style usage of the Jaguars marks for all partners. By adding guidelines for partner lock-ups and designations, it helps the Jaguars brand become consistent both internally and externally. The intent of these brand guidelines is to be informational and easily applicable by outside parties. Below are a few pages from the brand guide.

Created while employed by the Jacksonville Jaguars.