Then. Now. U.

The Jacksonville Jaguars 25th Season campaign came together as a collaboration of the design team. We brought together the key words of Authentic, Renowned, and Duuuval. Words that speak to the team and the city it calls home. Within these words are the reasons we celebrate the 25th season. 

Then: our past. Now: our future. U: our fans. 

Created while employed by the Jacksonville Jaguars. Campaign style created in collaboration with Laura Sliva, Chris Burdett, and John Cascio.