Client: Old Mutual
Agency: Flick Visual Foundry
Script: Client, Jana Krige
Storyboard: Esther Hamman
Character Design, Illustration: Esther Hamman
Character Design, Illustration: Esther Hamman
Illustration: Senior Mgemane
Art Direction: Meghan Pitt
Art Direction: Meghan Pitt
Animation: Larsen Senga, Ruben Harley
Old Mutual, a pan-African investment, savings, insurance, and banking group, required three short animated videos to market their long-term savings products to people who want to retire comfortably while paying for their children or grandchildren's tertiary education.
A short video explaining how parents can save enough to provide for their children's education.
Brightly coloured, emotive illustrations were used to hold the viewer's attention and communicate the value of a child's education. An interplay of characters and icons was used to communicate ideas in a simple and relatable way.
Various storyboards
