2019 Chinese New Year Campaign Piggy Card Design

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2019 Chinese New Year Campaign

Piggy Card Design

新年猪猪卡设计

TIME：2019.2

△ Collecting six piggy cards will summon the "New Year Golden Pig" 集齐六张猪猪卡就能召唤出“新年金猪”

01 Background | 设计背景

This set of cards was designed to match the online activity of the RED 2019 New Year collection of piggy cards. It consists of six "Piggy Cards" with traditional Chinese New Year wishes and an integrated "Golden Pig Card".

配合小红书2019新年集猪卡线上活动而设计的一套卡片，包含六张带有春节传统美好祝愿的“猪猪卡”和一张集成兑换的“金猪卡”。

02 Character｜角色设定

We set and standardized the most important image of the pig in the card. The 1:1 head-to-body ratio and the compact facial features make the character more inclined to the cute anthropomorphic state and weaken the animal sense.

我们设定和规范了卡片中最主要的小猪形象，1：1的头身比和紧凑的五官使得角色更加偏向可爱的拟人态，弱化动物感。

03 Elements｜元素选择

We selected six kinds of beautiful intentions as the theme of each card, corresponding to the wishes of beauty, wealth, exams, love, weight loss and longevity, also added the IP of RED — the Captain Shu.

我们选取了六种美好的意向作为每一张卡片的主题，分别对应爱美、富有、考试顺利、恋爱、减肥成功、长寿的美好祝愿，同时加入小红书的IP形象 — 薯队长。