In this project i created a direct mailer for the Swiss Army Knife. I related the tools available in the Swiss Army Knife to the bare essentials of a graphic designer. The aim of this project was to possibly broaden the target market of the Swiss Army Knife - it is not only for the outdoors man. This direct mailer contains 4 phases to engage the recipient in this product. A graphic guideline illustrates how the tools can be used in a graphic design environment.
Phase 1 envelope
Phase 1 interactive QR code - if you are interested you can colour in the QR code as good as you can to scan it with your phone.
Phase 1 when scanning the completed QR code it will redirect you to a web application where you fill in your details of ewhere to receive your next phase.
Phase 2 envelope
Phase 2 'build your own' swiss army knife kit (not for actual assembly)
Phase 3 discount voucher
Phase 3 explanitory booklet
The full house
Thanx for watching!
