Campaign

This is a personal project about raising awareness and encouraging the purchase of sustainable palm oil. 

At the moment palm oil is in 50% of products in our supermarkets (from your peanut butter to your shampoo), but only 17% of this palm oil is sustainably produced. The production of palm oil (mainly in Indonesia and Malaysia) contributes to billions of tons of carbon dioxide to be released into the atmosphere due to the unsafe destruction of rainforests. These rainforests are the homes to tribes and animals whose lives are at risk due to this illegal deforestation. 

However, palm oil is the MOST environmentally efficient oil to produce as it has the highest yield, meaning it produces 10x the oil/ hectare as its closest competitor (rapeseed and soy). 

There are over 200 names for palm oil, making it impossible to tell if it is an ingredient in the product you are buying. Like the fairtrade and rainforest alliance brands, a sustainable palm oil logo would make it clear to customers that what they are buying had been made with good, sustainable palm oil.

We must drop dirty and buy sustainable.