Objective: To create an emotional ad for a project not normally advertised in that way.
Target: Men and Women, 35-55, They are starting to be unable to keep everything life has given them and are considering what to do with them during spring cleaning.
Insight: Usually when we think of trash we just think of throwing away food. Unfortunately, may times in our life we will have to throw away things that have memories attached to them.
Partners: Hayley Bolton (Online Art Director), Zach Lyons (Film)