The Proof App

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The Proof App

The Proof app makes cocktails easier and, as we like to say, funner. Find new recipes, receive suggestions with context-aware AI, keep track of your bar, make shopping lists, and make great drinks with no-brainer instructions.

Key Insights

How Do I Make Cocktails?

60% of survey responses were not confident in their ability to make cocktails.

What Do I Do With These?

69% of survey responses said ingredients for cocktails often get wasted or forgotten.

What Does 'Muddle' Even Mean?

Respondents preferred videos and text instructions as the ideal way to learn.

Key Features

Context-Aware Suggestions:

By connecting to your social accounts, proof will recommend drinks based on your interests, calendar, or even the weather outside.

No-Brainer Instructions:

Making cocktails shouldn’t be hard. Proof’s recipe instructions use looping GIF videos, you’ll never need to pause and rewind to a step you missed. Move at your own pace with the progress buttons.

Upgrade Your Bar:

Add recipes to your shopping list, discover recipes based on ingredients, keep track of what you have, and search for recipes based on photos of ingredients.

Home Screen: Featuring contextually-aware suggestions and personalization

Recipe Overview: View required ingredients and tools, multiply servings, add ingredients to your shopping list, and get started.

Recipe Instructions: Never pause + rewind with looping GIF clips. Easy to read instructions. And stay on track with a progress bar and buttons to move at your own speed.

Recipe Debrief: Loved it? Hated it? Rate recipes, add your personal touch, make a note, or add the recipe to your favorites.

Shopping List: Add ingredients and cross them off so you never wander the grocery store again.

Image Search: Have an ingredient, but don't know what to do with it? Using image search, find recipes for what you have or add items to your inventory or shopping list.