Rivière
Revealing the simplicity of beauty:
brand storytelling of Rivière.
brand storytelling of Rivière.
Challenge
A young and innovative made in Italy luxury jewellery brand begins to compete at an international level facing different and increasingly demanding customers. They require a more contemporary identity that conveys the values of their products while doing so transversally and functionally both online and offline.
Solution
To create a social storytelling around the brand we allowed ourselves to be inspired by the symbols of Italian jewellery design and giving it an international flavour. We created a Rivière world through the fusion of images and texts to create a unique experience that hovers between reality and digital.
Still life photography intermingles with images of models immersed in a dreamy atmosphere.
The product, its light and its design, are always at the centre of the tale, featuring in settings together with the indispensable accessory for the elegant and strong women of today.
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