Highly fragmented (yet consistent) layout framework adapts to variety of tasks and contexts, landscape mode illustrated encourages browsing.
Consistency in interaction patterns across all experiences is crucial to facilitating effortless transition between them.
Accessible progression and path illumination facilitate effortless completion of the purchase flow.
Functions and design adapt accordingly to context. Tap to call and get directions actions recognize users mobility, utilize device capabilities and provide direct action.
Priority is assigned to sorting and filtering of search results rather than browsing them since smartphone context data is supportive of a more direct as well as distracted flow.
Highly actionable design of homepage feature elements provides an index of services (flows) user may engage with.
