BRAND ALIGNMENT for:
NORDSTROM
Supporting the VP Creative Design to direct print alignment of key private label brands with multiple categories. Projects included creating and recolouring key prints to refresh brand print look and formulating a template for visual tools showing how an aligned print assortment could look. Working with brand Design Directors, guided Print Studio in monthly print & colour stories to unite vision. Experimenting with nimble working methods while open headcount impacted brands that were transitioning to better suit customer needs.
Chelsea 28
Concept prints to refresh and modernise print aesthetic.
"Ancient Beauty" : Concept, Art Direction to refining final collection prints in collaboration with team.
Concept Collection: Original designs, purchased studio designs and vintage reference samples.
Trouve
Concept prints to refresh and modernise print aesthetic.
Inspiration Mood Board / Working Drawing / Concept Artwork
ZELLA
Print, Color and Mood pages to unite print vision across Women's, Men's and Youth markets.
Macro Trend Direction on Marbling, Fluid Dye Effects, Skins and Implied Camouflage:
Collaboration with Print Studios for Concept Artwork to elevate overall themes and colour.
TREASURE & BOND
Print, Color, Mood and Styling pages collated and enhanced from departmental Design Directors.
HALOGEN
Print, Color, Mood and Styling pages collated and enhanced from departmental Design Directors.
Artwork created by print team in collaboration and select print studios.
