Volkswagen: #Marco #Polo
The new Polo was coming and Volkswagen wanted to get as many eyes on it as possible. So we hid it, and invited South Africa to play Marco Polo across social media with the new Polo up for grabs.
Disclaimer: I consulted on this work during the ideation phase in studio, as a digital specialist, largely from a social media process / creative messaging and flow point of view. I did not CD this work or conceptualise.
