According to Gibbons’ article from Entrepreneur Asia Pacific, one way to establish a long-term relationship with consumers is to provide value through content, adding value to the lives of consumers. The Boost smartphone application aims to create content that will be beneficial to its market; student-athletes. Its goal is to build a long-term relationship with the brand by providing possible solutions for common market problems while promoting the brand, Booster C, The Boost app will raise awareness for the brand and spark interest for the product given that information about the product, Booster C Energy Shot, is part of its content.

Let’s discuss the main features of the Boost app. The Energy page contains articles about keeping the body in good shape, boosting their performances as athletes. The Mind page contains articles about techniques that boost their minds, boosting their performance as students, and the Immunity page contains different articles that will help keep them going given that articles about boosting their immune system can be found in this page. The Calendar feature will help them plan ahead while Boost Fitness will track their progress. Spotify Beats will help them beat stuff through
the power of music.

To make noise on social media platforms, users will be encouraged to share articles. Sharing articles will give them points that will be convertible into stickers that will be used to claim a freebie which is a 1GB wristband flash drive. Sharing an article gives them two points and ten points in the app gives them one sticker. Completing the sticker pad means having ten stickers.

Time management is key to being a student-athlete. The Calendar feature of the Boost app will help them with that. When entering a new event, the users will be asked about what kind of event it is because the event notification will be matched to a certain Booster C variant.

Spotify Beats will lead them to the kind of playlist they have chosen. They have three choices, Focus, a category of playlists curated by Spotify that is best for studying, Workout, a category of Spotify playlists that will help keep the heart beat strong during workouts, and Word, a category of Spotify playlists which include audiobooks, meditation, poetry, and more. Their options in Spotify Beats also relate to each variant of Booster C.

The following feature, Boost Fitness will help keep track of their progress such as their running distance, time, speed, and calorie count.

Beat the Buzzer is a collection of game stations which aims to grab the attention of current and potential consumers by enticing them with fun games and incentives. This execution also aims to inform the players about the different variants of Booster C by relating each game with each variant.

These are the parts of Beat the Buzzer. Two sets of game stations, the showcase of prizes, and the claiming desk wherein players may
claim their prizes.

Looking closer at the game stations, the first one is the Original station. To beat the buzzer, the player must match the arrows on the screen by stepping on the footpad controller without exceeding three strikes which are earned when the player misses a step or steps on an arrow at the wrong time.

The next station is the Genius station which has a game that requires concentration and focus. To beat the buzzer, the player must go through the wire maze without letting the loop controller touch the wire maze. A strike is earned when the player lets the loop controller touch the wire maze.

The last station is the Protect station which has a game that teaches the player to choose the healthy snacks. To beat the buzzer, the player must catch the healthy snacks and avoid the unhealthy ones because catching an unhealthy snack gives
the player one strike.

Completing all three tickets from the three different game stations entitles the player with one set of prizes from Booster C. One set of prizes include a 2.5-liter dumbbell water jug, shoe bag, memo pad, jump rope, and a 1GB wristband flash drive.

The Battery Boosting Station aims to deliver the idea of boosting. It also aims to let the users feel the Booster C bottle given that it has a unique size.

Booster C will be teaming up with K- Tor, LLC, who will be supplying the hand crank generators.

K-TOR, LLC, will be providing Booster C with the Pocket Socket 2 Hand Crank Generator. This is a charging device powered by the users themselves. Turning the hand crank either clockwise or counter-clockwise will charge the device because this enables efficient conversion of human mechanical energy into an electric power source.

“What do you need to beat today?” This execution is a Quick Response Code which aims to educate the market about the product through an infographic.

A Boosting Machine is a motion- censored vending machine wherein users may choose one kind of game. Accomplishing the game rewards the player with a free Booster C product.

The sticker pad has a login code, and instructions on how to win a freebie from Booster C and how to earn points. One has to download the app in order to complete the stickers on the sticker pad. Earning one sticker means having ten points in the app, and having ten points in the app means sharing articles from the app.

Following the convenience stores on the list, the supermarket is also another place where student-athletes buy their beverages. The Boosting Gondola aims to grab attention. It has three divisions for the three variants of Booster C. One for the Original, one for Genius, and another for the Protect variant. Aside from the one-liner description of each variant, the floor decal has a QR Code that will also direct them to the infographic that informs them about each variant of Booster C Energy Shot. Benefits and affordability are the top motivators of student-athletes when purchasing beverages.

The Beat the Rush LRT handle aims to sustain the campaign and, as stated before, give the users the feel of the small Booster C bottle.

This execution promotes the Boost smartphone application.

Looking closely at the caption, it says “Beat the rush hour.” This statement aims to communicate two messages. First, beat the rush by taking the LRT instead of the road transportation, which usually takes longer compared to the light rail transit. Second, the rush hour can be tiring and this execution promotes Booster C to help the passenger boost his or her energy after a tiring commute. This also applies to the other caption which is “Beat the morning rush.”

The Beat the Rush LRT handles are available in red, yellow, and green, corresponding to each variant of Booster C.