SmileSplendor
Smile Splendor came to me to establish a national brand for it's teeth whitening chains throughout the U.S. They were open to any idea I came up because of my past experience with creating and designing for their other ventures.
I picked blue and white as their color scheme to represent cleanliness and health. The sparkles represented the effects of the whitening. The image of the young lady smiling which I selected was used throughout their designs and marketing campaigns.