The booth design aims to attract visitors by creating an icon with the giant moving rubiks cube hanging on top of the booth.

The rubiks cube is made out of LED panels and they will be programmed to rotate the colours to visually create an compass for visitors.

The design element of the Rubiks cube will seamlessly flow within the booth and merge with some of the display and functional spaces.

Everytime the cube is completed, an important promotional video will be played on the screens.

In conclusion, rather than having a heavy booth structure, this design adopted one simple yet impactful concept that will make this booth memorable and interactive.