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TIDF 2019 巡迴展 On Tour 摺頁 brochure

延伸主視覺的雙色疊印概念,透過四組合適的配色將四個城市之巡迴展串連;運用鮮明強烈的色調呈現紀錄片獨特的個性與張力,同時削弱大眾對紀錄片嚴肅、沉重的刻板印象。關於摺頁的編排,適度地運用雙色營造出視覺節奏感;實體印刷上,則適度地運用螢光色來強化陳列宣傳時的吸引力及閱讀的視覺層次。 

To extend the two-color overprint concept of the primary visual, connecting the touring exhibition of the four cities through four suitable color matching. In addition, using vivid and intense colors presents the unique personality and tension of the documentaries and weakens the public’s serious and heavy stereotype of the documentaries simultaneously. However, regarding the layout of the brochures, using two-color creates a sense of visual rhythm moderately, then the fluorescent color is used moderately concerning the printing to enhance the attractiveness of the display and the visual level of reading.
TIDF 2019 巡迴展 On Tour 摺頁 brochure
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TIDF 2019 巡迴展 On Tour 摺頁 brochure

Published: