With the impending launch of the latest instalment of the Uncharted series, we were commissioned to build a tablet creative. We would have pre and post launch versions with minor differences between them and the brief was quite simple.
The animated concept that was sent to us only focused on the map opening up to reveal the video placeholder. That was the main focus of this creative and the one thing that was required for us to do. We had the freedom to animate anything else we wanted.
Being familiar with the Uncharted series and having the pleasure to work with nicely layered imagery, I tried to make it a bit more dynamic in line with the spirit of the game.
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