Abraini
Brand Identity + Packaging
The time has come for Abraini to share Su Filindeu with the world. Abraini is a gourmet handmade pasta brand in Sardinia, Italy. Their handmade Su Filindeu - 'threads of the god' are the rarest pasta in Italy, and people used to participate in the island-wide marathon to enjoy the pasta in the destination. Now they are open to the public, and people are finally able to enjoy this gourmet pasta, either in-store or shop online. Abraini needs a brand new logo to go with their packaging; The packaging needs to show the product is Su Filindeu with squid ink, and it also needs to demonstrate provenance.
The most interesting part is the anticipation and package interaction. There are three stages of package interactions you need to go through to get to the pasta. The box also fits well enough to give a smooth, satisfactory opening and closing experience.
Thank you!
