Package Redesign project done in class. We were redesigning Durham's Yogurt Pretzels. I chose to focus on the vanilla aspect and drew vanilla bean flowers in Illustrator. I also kept with the color scheme of the brand with the red and blue. A window bag was chosen so that the transparency of the original design was kept. People tend to also like seeing what they're buying, and it promotes honesty. I decided to make the leaf in their logo face the other way as I saw this version being used on their Facebook page and decided that the Facebook one was probably more recent. Finally, I wanted the type to mirror the creaminess of yogurt.