This is a promotional animation for Baylor University athletics to explain reseating to their donors. The graphics, images, and brand colors create a soothing and informational environment to help promote the reseating for the upcoming athletic year.

The animation was inspired by the shape of the McLane Stadium, which is where the reseating took place, using round shapes and linear construction. The building serves as a visual guide as the pieces come together. The techniques used to portray this style were done through creating the building in Adobe Illustrator, and pulling the lines apart with long eases and smooth movements in Adobe AfterEffects. The most challenging aspect was to condense the content in a way that was visually appealing, kept the readers attention, and maintained content readability.