Gardinia is a restaurant devoted to giving their customers the freshest, most nutritious ingredients while also allowing them the freedom to completely customise their salad. It also gives customers the luxury of sitting and dining, as well as a "garden-to-go" option for those who lead busy lives but would like a more healthy alternative for a meal.
I began this project by experimenting with ink to see what organic forms I could use in the restaurants identity. Through that process, I developed a pattern made up of vegetable forms which gave the restaurants image a rustic quality. The logo has a cleaner typographic approach, to elude the image that the restaurand is clean and fresh. I included wood and bark on the backboards of the menu to add to the rustic effect of the restaurant. The colors chosen are bright and borrowed from actual vegetables to add to the fresh aesthetic and contrast the rustic quality of the menu and the other earthy elements.
