Hemp Shot Branding
This Uni assignment was all about branding a range of products. The brief challenged me to design the labels for 6 flavours of a new CBD energy supplement drink - Hemp Shot.
Each flavour had to be easily recognisable and the contents of each drink were slightly different, something that each label had to accurately note.
The labels had to be both professional and fit for purpose, with more of a medicinal aesthetic as opposed to that of an energy drink.
After researching what these medical CBD shots actually were, I looked into how existing products were being branded and what I thought worked well and not so well. This research influenced my initial ideas which I would go on to develop further.
My initial designs were developed into 6 different finalised ideas, where I began to look more closely at typography styles and how the flavouring colour could be implemented.
After deciding on what layout I wanted to take forward, I developed it further until I was happy with the fully developed, finalised label.
I then created the remaining 5 labels for each of the different bottles, changing the coloured elements to reflect the flavours and ensuring each label had the correct information on.
For this assignment, I received a First.
