Offset partnered with HAKUHODO Singapore, to create a series of digital assets to push Biore's latest product!

We created a main animation in the usual 16x9 aspect ratio for their digital platform's and in-store usage.

Attention span of our viewers are increasingly decreasing. In the efforts of creating thumb-stopping content, we designed very cute characters to attract our viewer's attention, along with well designed motion graphics that interacted with the UI of the various platform, such as Facebook and IG Story.

Conceptualised this with HAKUHODO Singapore, along with my Art Director, @ojiahao, who beautifully art directed and animated this entire piece, and my Executive Producer, Yuan Ming, who did an awesome job in producing this project, we produced this suite of assets. We worked with Neon Sound in producing the awesome sound design. 

Creative Director - Gregory Poon

Executive Producer - Leow Yuan Ming

Art Director - Oh Jia Hao

Motion Designer / Animator - Oh Jia Hao

Audio - Neon Sound

Agency - HAKUHODO Singapore

This content is the main animation

This content is for the IG Story

This content is for the Facebook Feed