A self made project featuring the experimentation of a street food company within the design industry and on how it can be normalised within every day life.
Logo: For the creation of my logo I decided to create a food truck featuring a small amount of utensils. The reasoning by presenting it within a stamp formation is because I believe it gave the project a rustic aesthetic and reinforced how original the street food business can be. Throughout my project, I also stamped my packaging using a self made stamp made through the process of laser cutting.
Business Cards: The business cards that I created portrayed a repetition of the previously created logo as well as the company name and slogan.
Company Name: For the company name I wanted something unique that could also represent the creativity portrayed through the street food industry. Therefore, I decided upon the name of 'STREATS', reinforcing a play on words effect.
Leaflet: I created a leaflet that could be easily interpreted by my chosen target audience on the involvement of street food and the service it offers.
Web Banner: A small creation of a web banner to be portrayed through different advertisement schemes.
Food Truck: A visual representative of what the truck would appear to be.
Packaging: For the choice of packaging I decided to represent craft paper as throughout my work this was a vital choice of equipment.
Menu: The menu features a range of different meals, with something for all food types.
Menu: Another outcome of mine was a street food menu creation, allowing customers to create the meals and cuisines at home.
