To promote the adventurous spirit of Land Rover owners, we created a calendar in the form of a road map, which took our audience around the world in 366 days.

 

Every day, the recipient could figure out where Land Rover could take them tomorrow or next month. We calculated every distance, planned every ferry ride and carefully worked out every day, so that people could take the calendar and start driving if they wanted to.

 

Cannes Lions 2012 - Finalist

Dubai Lynx 2012 - Bronze