BASF Brand Film
A Video for BASF employees, that explains, what exactly a brand is, how it is defined and what role it plays at BASF.
A set of icons was specially created for this film.
Bold colour combinations and a clean graphic style contrast with playful animations.
Little details, you keep on discovering, make you want to watch the film again and again.
Client: BASF | Agency: Martin et Karczinski
Design: Daria Malek, Manuel Steinhauser | Copywriting: Agnes Bachmaier |
Animation: Manuel Steinhauser | Production Company: Brainstormclub
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