The brand:
Fishball is a norwegian brand with a long history starting in XIX century. The main product is high quality canned fish. The company has its own fishing ships, a factory for processing and preserving fish. The product is sold on the both domestic and foreign markets.
Positioning:
The brand archetype is a seeker. It transmits the emotion of adventure, freshness, confidence and quality and fidelity to its roots. Its target audience appreciates most of all — taste and the high quality of food, traditions and history.
Keywords and main associations that came out with research: adventure, ocean, quality and historicity of the brand.
