Internal campaign for Claro
Objective: To promote an internal travel to Bahia for employees of Claro.
Approach: The campaign was developed with the objective of arousing curiosity and desire among employees to travel to Bahia. For this, images and illustrations were used that conveyed the beauty, cultural richness, and diversity of the region.
Results: The campaign was a success, with a large number of employees enrolled in the trip. Participants praised the quality of the artwork and the way it conveyed the essence of Bahia.
Pieces developed:
• Social media event promotion artwork: The artwork was developed to be published on Claro's social media. It included photos and information about the trip, such as the itinerary, cost, and payment terms.
• Backdrops for the internal campaign: The backdrops were used at internal events of Claro to promote the trip. They were large and eye-catching, and conveyed the joy and relaxation of Bahia.
This project was an opportunity to apply my graphic design skills to the creation of an effective campaign.
• The choice of images was essential to convey the desired message of the campaign. The images were carefully chosen to represent the beauty, cultural richness, and diversity of Bahia.
• The use of vibrant and cheerful colors helped convey the feeling of relaxation and fun of Bahia.
• The use of simple and legible fonts and layouts helped facilitate understanding of the information contained in the artwork.
I learned the importance of good research and planning for the development of a successful campaign. I also learned the importance of choosing the right images and illustrations to convey the desired message
