This pet food packaging takes inspiration from cut and layered paper. The paper texture effect gives off an earthy vibe, which is important for dog owners because they want healthy, wholesome, natural food for their beloved pooch. Bright colours were used to catch consumer's eyes as they skim the isles. This packaging is targeted towards middle-high class owners of big or small breed dogs. These packages are equipped with all you need to know to feed your dog the correct amount of food per day according to their specific weight, as well as a chart that explains the nutrition values and percentages.