The cornerstone of the Downtown El Paso cultural campus, the El Paso Museum of Art (EPMA) boasts a permanent collection of over 7,000 works of American, European, Mexican and Contemporary art. The featured exhibitions range from well-known creatives like Frank Lloyd Wright to modern, trans-border projects that tackle current social issues. Hello Amigo created a new identity to refresh EPMA’s public persona and launched a new website to engage with younger audiences.

Starting with a content re-write focused on concise, action-based language, Hello Amigo created a new website with clearly organized information and intuitive navigation. The design provides visitors with a sample of EPMA’s collection and encourages visitors to experience EPMA in person through free tours, art classes and exclusive member access.

Shortly after launch, we added a microsite to feature the contemporary art on loan from Art Bridges, a national nonprofit dedicated to sharing American art. The microsite shares details about the artists and includes responses and first impressions from visitors.