University of Maryland
Tagline and Rebranding Campaign
Its buildings have survived fires. Its students have achieved fame. And its professors have earned Nobel Prizes. So when rebranding the University of Maryland, we sought to create a campaign that would highlight the tenacious spirit that's pervaded the campus for generations.
With this line, we lassoed in the business. After a year and countless explorations later, the client chose to move forward with this original line. Guess there's no stopping the unstoppable.
Copy: It all started when he studied history in McKeldin. And then yada, yada, yada. Larry David, Class of '69.
Copy: From witty Bio Major to Watergate. Connie Chung, Class of '69.
Campus Splash
