The final design at the end of this series is what ultimately went ahead for this Visa Debit Card project. I usually start the design process with something 'out there' for inspiration, then work my way back into the brief.
Kids banking concept for education purposes (Visa Debit card)
Subtle remnants of organic lines from previous concepts brought into the standard card.
The idea of a coloured lanyard, although a bit gimmicky is also fun and detracts from the stayed conservatism of the standard card.
The idea of a coloured lanyard, although a bit gimmicky is also fun and detracts from the stayed conservatism of the standard card.
Final card and carrier design, on-shelf. The end of a process is usually driven by a cast of thousands. Conservative wins the day ;)
