Brian Yung's profile

Ant-Man and the Wasp: Social Creative


Designed social media assets for the regional marketing campaign for Marvel Studios' Ant-Man and the Wasp in Hong Kong. These were published in the days leading up to the film's release, pairing quotes from early reviews with some of the already-iconic shots from the trailers (e.g. the giant Hello Kitty PEZ dispenser). The typography is strategically woven into these shots, in a way that leans into the diagonal slant of the movie logo. Each set of text follows the same visual structure yet differs in how they interact with elements in the photographs, creating bold visuals that were effective at capturing the attention of Facebook users scrolling through their newsfeeds.

Ant-Man and the Wasp: Social Creative
Published:

Ant-Man and the Wasp: Social Creative

Designed social media assets for the regional marketing campaign for Marvel Studios' 'Ant-Man and the Wasp' in Hong Kong. These were published in Read More

Published: